emma Ventures to seize the opportunity of investing in diverse founder teams building the leading businesses of tomorrow
Sep 13, 2023

emma Ventures to seize the opportunity of investing in diverse founder teams building the leading businesses of tomorrow

  • emma Ventures targets the massively underserved potential of start-ups founded by diverse teams. 
  • Former seasoned Private Equity Executives Christian Diller and Katja Baur founded the Company and invest their proprietary capital.
  • The portfolio already includes category leading start-ups in which emma Ventures invested as lead investor, co-lead or syndication partner together with reputable VC funds, family offices or business angels.

Zug, Switzerland, 13 September 2023 - More access to funding for underrepresented start-up founders can unlock massive investment and innovation opportunities as various studies show that diverse founder teams are consistently delivering better returns.

emma Ventures (“emma”) tackles this potential and provides capital to passionate and mission-driven founders with diverse backgrounds (in terms of gender, race, ethnic background and professional education and careers). The Company focuses on sustainable and impact driven business models primarily in Healthcare, Software/SAAS, Fintech/Insurtech, Edtech, and Consumer. emma acts as lead investor, co-lead or co-investor in Pre-Seed, Seed and Series A rounds. 

The portfolio already includes investments in category leading start-ups such as edtech forerunner cleverly, where emma co-led the latest round together with Capnamic and Rubio Impact Ventures. By investing in the preventive healthcare company CARE, emma partnered with one of the most successful Swiss serial entrepreneurs in the healthcare space. In addition, emma led a EUR 2 million seed round for a digital healthcare company developing an innovative baby monitoring device coming to the market very soon. The investment in Berlin’s leading footwear and accessories brand Aeyde completes the portfolio. 

Katja Baur and Christian Diller, both seasoned Private Equity senior executives, founded emma to foster diversity in the Venture Capital space. They lastly worked together at montana capital partners, a leading European Private Equity Secondaries firm that Christian co-founded in 2011. The company was successfully sold to PGIM, the asset management arm of US insurance giant Prudential in 2021. During their careers, they structured and executed several deals in the Venture Capital and Buyout space and bring their broad experience and network to the table to support founders on their journey to success. 

Christian Diller said: “Our objective is to partner with mission driven founding teams and support them as an active investor to build up and scale their businesses to future game changers. We know exactly how challenging the journey from founding a business to a successful exit to a global player is and are highly motivated to bring in our own expertise, network and skills.”.

Katja Baur said: “Supporting diverse founder teams and especially also women on their entrepreneurial journey is not only a matter that is very close to my heart but an extremely attractive business case I very strongly believe in. We are very excited to partner with exceptional founding teams and help them building sustainable businesses for a better tomorrow.”

About emma Ventures

emma Ventures is the Venture Capital arm of Swiss family office White Alps Invest AG and is based near Zug, Switzerland. It targets direct investments in early-stage companies in the DACH region with a strong focus on diverse founder teams and sustainable and impact driven business models primarily in the Healthcare, Software/SAAS, Fintech/Insurtech, Edtech, and Consumer sectors. It solely invests its proprietary capital and aims to work closely alongside the founders to driving their businesses to success.